Since the input comes from the representatives we decided to conform to two design objectives: simplicity of user interface and usefulness as a working tool.
One important element of the output variables of Prisms is the Management reports. There are over 20 such reports that are used to analyse the activities of the sales representatives and in some markets to combine the activities with the sales data to create effort verses result analysis. 10 of these reports are listed below:
- Client coverage report
- Coverage Frequency
- Call Rate Analysis
- Daily Activity Report
- Off Territory
- Client Activity Report
- Perceptual map Report
- Score Card Report
- Classification Report
- Share of Voice Report etc
These reports represent the collective wisdom of Pharmaceutical Executives from 9 companies. If we do not have a report that is unique to a new client, we customize the specific reports for the client at no cost.
In simple words, our pricing of the system not only buys a system for a company but buys an entire IT department, which ensures important elements like all future changes and development to the software, all training associated with the use of new software and ongoing help desk support is managed by us.
Prisms can be used by all the members of a company who may come in contact with its clients in the provision of a product or a service. Prisms Web also has the capability for the whole company to collaborate and share knowledge. This functionality brings about communication between different groups within a company and helps create synergy between the users
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Reporting |
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From a purely marketing and sales point of view the contacts made by the sales or marketing staff can be recorded by accessing the client information over the Internet. Any user can record their daily activities of contacts made with various clients in their territories. This serves as a tool for accountability for the sales and marketing staff in the field. |
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Information entered into to Prisms can be accessed with just a few clicks. This ease of use capability is valuable in providing quick response to clients. This is equally useful in pre-call preparations and territory planning. |
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Queries |
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Besides accessing an individual client a user also has access to query functions that allow him to run quick searches for clients meeting specific criteria in a specific geography. This assists a user in improving productivity by targeting specific clients. |
